Thursday, May 26, 2011

Wk 8 EOC Mission statement

As stated in the text book, "A mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever." pp.39 Marketing, an Introduction, Armstrong & Kolter . Also, as mentioned in the text book;"a mission statement is a statement of the organization’s purpose—what it wants to accomplish in the larger environment. A clear mission statement acts as an “invisible hand” that guides people in the organization. Marketing, an Introduction, Armstrong & Kolter  Billionaire Vodka isn't just a drink, it betters your sense of well being and accentuates your gravitas. Billionaire Vodka promotes quality and excellence in European vodka, and enhances the perception of luxury spirits for aficionados of vodka worldwide. We are committed to capturing the essence of splendor in every glass. The call for quality and distinction above the rest has been answered. 

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