Thursday, May 5, 2011

wk 5 EOC Sony Sleuth-Marketing



Sony's breech of information has millions of people wondering if they are going to be victim to a future theft.

“Now 77 million people are busy changing their passwords, cancelling their credit cards and worrying about identity theft.”

The obligation companies have to their customers to protect the costumers personal information might be greater than any obligation a company has. Sony has a to win back the confidence of their most loyal customers - those who chose to give them their personal information.

Picture this, 100 million people scrambling to change their personal information at the exact same time. That’s what people have been forced into doing. 

“Now 77 million people are busy changing their passwords, cancelling their credit cards and worrying about identity theft.”


“the stolen data includes customer names, e-mail addresses and hashed versions of their account passwords. That data could be used to spam customers or trick them with phishing e-mails.”

Other companies that have the same weakness in their security system should be very worried about the “Legion”. Legion was the only sign Sony had that they had been hacked.

An interesting twist to the story is that Sony US unit claimed that the hackers tried to blackmail Sony, threatening to sell the information unless they paid them ransom money.  Although, a Sony spokesman said, that they were not approached by the hackers to purchase the information.

"To my knowledge there is no truth to this report of a list, or that Sony was offered an opportunity to purchase the list," Sony spokesman Patrick Seybold said in a statement.




Separately, Sony's U.S. unit said Monday reports the hackers had tried to blackmail the company by selling millions of allegedly stolen credit card numbers back were untrue.



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