Final project, Marketing Mix, Price

Billionaire Vodka will increase its customer value and satisfaction relative to its competitors by offering a superior product at a reasonable price. The price is set to match consumers’ perceived value at around $45.00 pre bottle. “The company first assesses customer needs and value perceptions. It then sets its target price based on customer perceptions of value. The targeted value and price drive decisions about what costs can be incurred and the resulting product design. As a result, pricing begins with analyzing consumer needs and value perceptions, and price is set to match consumers’ perceived value.”Marketing: An Introduction Armstrong/Kolter p. 276. At Billionaire Vodka, we believe the consumer will realize the value of this vodka after the first sip“It’s important to remember that “good value” is not the same as “low price.” Marketing: An Introduction Armstrong/kolter, p. 276.  - it will be the best vodka experience the customer will ever have. To a vodka lover, price is nothing, taste is everything.