Week Final Project 9 EOC Three great mission statements

I have read all of my classmates mission statements and I have found Ritsch The mission of Toxic Vodka is to position ourselves in the market as a unique brand. We will target a customer base of young adults and deliver them a quality product. Our vodka will be recognized as a unique brand that stands out from all the others in the market.Toxic Vodka will be about more than just a great tasting drink, it will be about the lifestyle, for those who never  fear the Toxic. I liked it because it is simple and to the point. No fancy words but clearly on a mission. "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace.", Marketing: An Introduction, Armstrong/Koetler, pg 6) 


The next great mission statement is Grover's "The mission of Verb Vodka is to give a quality beverage to accent a good time, as well as promoting responsibility when consuming alcoholic beverages and participating in sexual activities.  that is why every bottle of Verb Vodka comes packed with two condoms. Verb vodka prides it’s self on being the beverage that leads to a sensual and pleasurable experience, yet Verb Vodka understands the importance of being responsible in that arena also." Nice and simple. Nothing too complex, and his vodka lead to a sensual and pleasurable experience. not to many mission statements make that claim. you want to buy it just to see if it is true.


Next up, is:  Stefany Chirino,. It is nice knowing what women want, and to top it off, you can buy it in a bottle. The Femme Fatale experience is over all what makes our product a great one. We carefully choose the best places to find our best ingredients to give you an over all quality taste. Giving women what they want, when they want it. A feminine delicious fruity taste for the women that deserve it. The exclusive drink for the exclusive woman. There, doesn't that make you want to buy a bottle of Femme Fatale vodka and then  maybe mix it with Grover's Verb vodka just for that special occasion.