Final Project, Situation or SWOT Analysis

When managing the marketing of Billionaire Vodka we will begin with a complete analysis of the company’s situation  by using a SWOT analysis. Defined: as An overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T). Billionaire Vodka has many strengths (S). “The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats. It should analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats. Marketing analysis provides inputs to each of the other marketing management functions.”(Marketing: An Introduction for Education Management Corporation, 10th Edition. Pearson Learning Solutions p. 55). First, it is one of the finest tasting vodka’s in existence. Our rye is grown on a farm that is known to be the oldest farm in Monte Carlo. It has existed since long before the country of Monte Carlo has been around. Before the country of Monte Carlo was created, it was considered the most nutrient rich soil in France and all of Europe. It has catered to King, Queens and Monarch’s. Second, our process for making this vodka has been refined to include the highest standards of processing known to man. Thirdly, we rarely find the need to advertise; the pure satisfaction of our high caliber clientele is the best advertising we could hope for. Our weaknesses (W) are few. But one would be our limited capacity output. Since we keep very tight control over the quality of our ingredients and never compromise, we are often limited to the availability of the finest ingredients in the world. Opportunities (O) are endless. Though we only offer our product via the world's finest establishments, there’s an increasing awareness and demand for these fine outlets. Our Threats (Y) are simply put, everyone wants to be the best, yet few achieve the quality, high-grade, luxury vodka offered by Billionair. "A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers." Marketing, An Introduction, Armstrong/Koler, p.p. 66 The marketing and research intelligence used for collecting information about the market is used in the customer and competitors environment by the company's marketers in order to come up with new strategies in order to meet new marketplace challenges and opportunities.