Final Project, Market Mix, Product

Our product is Vodka. No new product development, no new brands, product improvement or modifications. However, if Billionaire Vodka extends its product line, it would adhere to the same strict standard of quality and excellence that we apply to our luxury vodka. For now product mix is not a stage in which our company is engaged. We will concentrate on shaping the customers product-use experience and how customers will use and benefit form our product. “Design begins with observing customers and developing a deep undestanding of their needs. More than simply creating product or service attributes, it involves shaping the comsomer’s product-use experience: Marketing: An Introduction Armstrong.koler p. 215 . Billionaire Vodka will add customer value through distinctive product style and design. The style of the product will be eye-catching, from its papyrus label, to its gold cord, and its old world feel. This product creates core customer value from its visible attributes to its smooth, refreshing taste and branding. "Another way to add customer value is through distinctive product style and design. Design is a larger concept than style. Style simply describes the appearance of a product... design is more than skin deep—it goes to the very heart of a product. Good design contributes to a product’s usefulness as well as to its looks." (Marketing: An Introduction, Armstrong/koler, p. 215). The bottle design has an easy to use grip and an easy to peal wax stamp that guarentees its freshness, with a lid that has an old world feel, yet is easy to open and close.