Final Project, Marketing Mix, Promotion

Billionaire Vodka designs its promotion programs so that it communicates the proposed value to the target consumers in order for the customer to purchase the product. “The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product, price, place, and promotion…. …Finally, it must communicate with target customers about the offering and persuade them of its merits (promotion).” Marketing: An Introduction, Armstrong/Koler. pp. 12 - 13. Billionaire Vodka designs its promotion programs so they convey the value to our potential customers and persuade them to purchase our product. “Thus, beyond practicing good customer relationship management, firms must also practice good partner relationship management.” Marketing: An Introduction Armstrong/Koler p. 31. Our company will work closely with its marketing partners both inside the company and throughout the marketing system. Based on the types of consumers that use a companies products and services, products and services fall into two classes – Consumer products and industrial products. Billionaire Vodka will be a consumer product for consumer consumption and intended on being a convenience product. “Consumer products are products and services bought by final consumers for personal consumption.” p. 211 Marketing an Introduction Armstrong/Kotler. Company’s market products differently according to the way consumers buy them, such as, convenience products. Which is defined as a consumer product that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort.